Shoppable Recipes

The shift to shoppable recipes

As you know, the way people shop for groceries is changing. More and more people are doing their shopping online, and they’re looking for ways to make the process easier and more convenient.

More than two-thirds of online grocery shoppers feel the digital experience is core to where they choose to shop. Shoppable recipes are a vital part of building a digital food experience that keeps customers coming back for more.

Activate your content and turn recipes into revenue-generating experiences that put consumers first. Our end to end solution combines tried-and-tested shoppable recipe content with deep consumer insights into how users are engaging with it.

Benefits

The average millennial spends nearly 200 hours a year at the grocery store and more than 300 hours cooking. Why not combine those processes with the inspiration stage into one neat shoppable recipes package? 

  • Increased basket value: Shoppable recipes can help retailers increase sales by making it easier for customers to find and purchase the ingredients they need. 
  • Improved customer experience: They can improve the customer experience by making it easier for customers to plan and cook meals. More than half of consumers consider their primary grocery store an ally in achieving their healthy eating goals.
  • Increased brand awareness: A food brand’s website might not be the first place people think of to search for recipe content but the right recipe content can change that. 
  • New customer acquisition: Shoppable recipes can help retailers acquire new customers by making it easy for them to find recipes that they’re interested in, based on their dietary restrictions or preferences.

How to implement shoppable recipes

There are a few different ways to implement shoppable recipes. One way is to use a third-party service that specializes in shoppable recipes. These services typically have a large database of recipes and ingredients, and they make it easy to integrate shoppable recipes into your website or app. 

Another way to implement shoppable recipes is to build your own solution. This can be a more complex process, but it gives you more control over the look and feel of your shoppable recipes.

When choosing ingredients for your shoppable recipes, it’s important to consider the following factors:

Are you ready to increase your sales?

Complete our form to provide us with some information about your specific requirements, enabling us to initiate our first call fully prepared and tailored to your needs!

Are you ready to increase your sales?

Complete our form to provide us with some information about your specific requirements, enabling us to initiate our first call fully prepared and tailored to your needs!

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